Playing with words

2006-03-09

I was waiting for a call this afternoon, and thinking about all this analyst credibility stuff that's been flying around the Web. I thought I'd set out my stall and say what I believed were the key facets of IT analysis as I would like to see it done. I started with transparency and clear explanation of results, and it sort of grew from there - before I knew it I'd made a word or two. Here they are - you can consider it my analyst manifesto 1.0, and I shall do my best to stick to it.

FREEDOM of research

RELEVANCE of results

EFFECTIVENESS of advice

EDUCATION, not evangelism

TRANSPARENCY of methodology

RESPONSIVENESS to requests

ATTRIBUTION of sources

DECLARATION of interests

EXPLANATION of conclusions