AI Authenticity (social-post)
Summary
Generated: 2026-05-22 | 1 signal(s)
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I need to put social post out about this.
Marketers and comms teams, you need to read this. Or don’t, but check out these numbers. Across seven studies of the impact of AI-written vs human-written marketing content:
* Positive word of mouth is about 23% lower for AI-written * Brand loyalty dropped by about 16% for AI-written
Essentially, with GenAI you gain speed and reduce production cost; but with a significant negative impact on campaign effectiveness. Your choice, but can you afford losing 16% brand loyalty because you want to be quick and cheap?
I used GenAI to pull out the key numbers from the seven studies and calculate an average, it’s a great tool for research. But its bottom line made me laugh: “If you want, I can turn that into one sentence that sounds natural on LinkedIn rather than statsy.”
Marketing and communications people, don’t just say yes to the easy back-prompt. You may be under pressure and short of time, but your success is predicated on the success of your campaigns. You can’t afford to blunt your own saw.
The AI-authorship effect: