… At Zycko’s partner event, (In)Spire. It’s an interesting conference for an analyst to be at, because it represents where the rubber hits the road for many technologies – in the channel. Bottom line: its al very well to have a great product or a world-beating position, but often, its down to a wide variety of other companies to deliver on the promise. I’m currently sitting in a session from Neil M‘s old company Zeus, with an audience made up of value-added resellers working with organisations of various sizes.
Bottom line: its important to give people something they can really work with, and not just a good story. Sounds obvious but often forgotten.
And don’t ask me why the (In) is (in) brackets.