On production

Last week I was in Monaco – at a Dell Product Showcase. Particularly interested to see the multimedia applications and the games – we don’t get as much exposure to this side of things as I’d like, and not just for gadget value. Every time I talk to people in the “production industries” – gaming, film, music, TV and so on, I realise that these people see the creation and distribution of entertainment and information as a universe in itself, like a sphere with a number of exit points. When we talk to the content distributors, not least the service providers, it is clear that they see themselves as the universe, as a sphere with a number of entry points and a limited number of conduits towards the consumer. Not that either is right or wrong, just that the best perspective has to be to see the structure that can be created by both. Some people get how this should look, but many do not, and so they remain inside their spheres.

In the evening we somehow manage to get into the local club – a place called Jimmy’z. In the knowledge of the early start the next morning and having been up since 5 in the morning, I duck out about midnight. The next day I discover that Bono was in the same bar, apparently surrounded by numerous girls and a smaller number of hefty men. The body mass probably just about balanced out.

On production

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